In the battle for social photo filters, Instagram had 100 million users and so was recently bought by Facebook. People liked the filters to create fun images of themselves, or photographs they took, transformed by adding or removing colors. Apart from the joke that Instagram basically takes new high end camera technology and transforms it to look like photos taken with outdated furry cameras from the seventies. You have to give the people what they want. That’s the take away.
Instagram shortly thereafter released the app for Android marketplace, a move that was much lamented by pre-existing users of Instagram for iOS. There was a veritable class warfare for about a week, which came with the influx of Android users publishing their photos that iOS users considered kitsch. What makes these companies worth so much money is that people upload their posts, images, tags, video etc. and essentially hand over perpetual copyright license. Even if users don’t realize that they no longer own their photos outright, once it’s uploaded it’s too late.
That’s a lot of user-generated property to trade with. Instagram as part of Facebook is so popular now, it may have more regular users that Twitter. Instagram no longer offers the ability for users to post their photos to Twitter. In the war over photo filters that attract so many users, Twitter responded by enhancing their photo attachment capability with filters that compete. This will effectively silo media property between Twitter and Facebook with a line of demarkation for property rights between what is posted using Twitter versus Instagram.
That’s the gist of it. Got anything to add?